What’s Your Story?

Posted on July 15th, 2008 by Larry Chase

Everyone has a storyline or narrative running in his or her head all the time. It gives oneself that necessary perspective on what’s going on in the world outside.

In order to write effective direct response copy, I urge you to become very aware of your own narrative, moment by moment. Track your associative pathways. Observe how one emotion or thought connects to the next.

When you become conscious of your own storyline, it will give you insight into the storyline(s) of your target audience. In short, it will help you get inside their heads so you can write relevant copy that really “speaks” to them. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.