What’s Your Story?

Posted on January 15th, 2009 by Larry Chase

Why is this car on sale? Why must I act now? Why should I pay more for your services? There are always questions a prospect wants to have answered before pulling the trigger. Often, the best way to answer those anticipated questions is with a story. Maybe it’s a year-end clearance sale, or explaining why using one service instead of another (and paying more for it) gives you peace of mind. Whatever the case, you should at least have the storyline in your mind and write the offer from that point of view.
Our lives are made up of stories. Each of us has a narrative we speak to ourselves. Your job is to tap into that narrative with a credible storyline that perfectly hinges into the story on your product or service. Without that storyline, you and your products will seem out of context and disconnected, and no one likes to feel that way about anything they buy. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.