What’s Your Second Sale?
Posted on May 26th, 2009 by Larry Chase
Before setting out to sell something to someone, ask yourself what you’ll sell them the second time out.
Often enough, the first sale is a loss-leader that serves to qualify prospects for the upsell to more expensive products later on. When done right, you can daisy-chain customers into a string of multiple purchases with increasing price points along the way. LC
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
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