What’s the Name of Your Reader?

When writing copy for email, or any medium, I find it’s helpful to single out a reader and give him or her a name. Sometimes it’s a real person. Sometimes it isn’t. By doing this, I mentally visualize that person reading my copy. I “write” to that person. This newsletter has 48,000 subscribers. But I don’t visualize 48,000 people reading it as if you are all in an amphitheatre. You’re reading this to yourself right now. That is the true environment in which this information is consumed, which is why I write just this way — to be read by one person at a time. LC

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The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.

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