What’s the Job of a Headline?
Posted on November 18th, 2008 by Larry Chase
To get you to read the first line of copy. The first line of copy’s job is to get you to read the second line of copy. With each passing word, the reader typically looks for excuses to bail out on finishing the copy. Your words have to be so gripping as to make it even more essential for the reader to continue reading. Every sentence, every line, every word, must add value and overcome the skepticism of the reader. Happy writing. LC 
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
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