What to Do With Delayed Purchasers

Posted on May 6th, 2008 by Larry Chase

Face it, not everyone is ready to make a purchase when they visit your site. Sure, you want to close those who are in the buying zone. But what do you do with those who aren’t there now, but may be soon? Some marketers call these not-ready-for-buying-time prospect candidates for the “warming tank”. Maybe there’s a follow up phone call warranted, if it’s a b2b or high-end btc purchase. Some may be induced by an offer containing an incentive to pull the trigger sooner rather than later… giving a “you’re going to miss out unless you accelerate your buying decision in order to take advantage of this exploding offer (one that goes away shortly)” offer. I find so many PPC’ers or marketers in general ignore this basic truth: Not everyone is ready to buy when you’re ready to sell. If timing isn’t everything, it sure is critical to that transaction you’re looking for, no matter what line of biz you’re in.

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.