What, No Smartphone? Get One Quick

Posted on March 9th, 2011 by Larry Chase

If you’re reading this, my guess is you already have one. But if not, get one soon. Why? Because it’s a game changer.

Geocentric targeting (with user opt-in) and Mobile Ecommerce will undoubtedly change how we move through life, transfer funds, Twitter, buy stuff and more.

Many traditional direct response and brand marketers as well as publishers denied the huge changes underway in the early days of the Internet.

Internet Marketers shouldn’t make the same mistake by underestimating how huge a shift Mobile Marketing represents now.

When you actively test smartphone GPS-enabled apps, what mobile search can do, and how effective simple text couponing can be, you will get a front row seat into what’s coming down the pike. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.