What Are Your Competitors Doing?

Posted on December 18th, 2008 by Larry Chase

If you see your competitor running the same creative over and over, it means one of two things: 1) They have too much money, and they’re not trying to improve results; or 2) The campaign is working so well that they don’t want to touch it because it’s just so successful. If the second scenario is the case, then it’s your job to study their copy closely to see what’s making it effective. If it’s just “hot air” copy that doesn’t inspire action, then you know your competitors are just wasting their marketing budget.

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.