User Happiness Helps Response Rates

Posted on April 13th, 2010 by Larry Chase

Google CEO Eric Schmidt talks about how “user happiness” is central to how his firm thinks of their experience. This makes sense. The happier users are with the Google experience, the more they’ll come back and use it again.

It is this user happiness that drives Google’s search results pages. That goes for the organic, or natural, results, as well as paid listings. Part of that user happiness equation is how satisified the user is with the landing page he/she jumps to from those search results. The more users like your landing pages, the more Google should like you, and you, hopefully, move up higher in rankings.

Instead of always thinking about Search Engine Optimization, it would serve you also to think about “User Happiness Optimization,” or UHO. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.