Use Short Paragraphs

Whether in print or online, long paragraphs are uninviting to read, and thus less likely to be read. If you conciously look at direct mail collateral and effective email messaging, you’ll likely find no paragraph is longer than four sentences. In many cases, you’ll see paragraphs that are only a single sentence long.

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The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.

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