Use “Power Words” In Your Subject Header
Posted on September 23rd, 2008 by Larry Chase
Email is a “fast-read” medium. Everyone is trying to get their inbox down to a manageable level. That’s what you’re up against – that anxiety of having too much email. Your subject header needs to use “Power Words” and they need to be front-loaded so they are seen first. Don’t put them at the end of your subject header. They may never be seen.
By “Power Words”, I don’t mean hyperbole. I mean words that are on the minds of your prospects… words that they keep an eye out for. Those are “Power Words”. Identify them, use them and pay them off handsomely in the body of your email. LC
The Internet Marketing Tip above originally appeared in Larry Chase's Web
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