Use Bullet Points

Posted on May 19th, 2009 by Larry Chase

People love bulleted items. Why? Because they’re easy to skim. The reader can quickly get the gist of what your top-selling attributes are in seconds.
There was a time when people read body copy of ads and sales letters stem to stern. But we’re in the age of “over articulation,” where everyone and everything is overstated. The economical use of words by use of bullets immediately telegraphs to the reader that you are direct in your approach and in making your points.
Lots of copywriters don’t like bullets because they interrupt their “copy flow.” But copywriters sometimes overlook the fact that they’re not writing a novel. Rather, they’re constructing a message that is meant to get across the maximum benefit in a very short space. Here are some tips for bullets:
Keep Them Short
Make Them Actionable
Use “Power Words”
Make Every Word Work Hard – LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.