Twitter as a Direct Response Channel

Posted on November 24th, 2011 by Larry Chase

Online or offline, a marketing campaign that asks for the sale is called a direct response campaign. Twitter has hundreds of feeds that offer deals on everything you can think of, and then some. Blow-out deals or clearance deals are a natural commercial use for Twitter and other forms of SocMed.

Twitter is a good channel for Customer Relationship Marketing, which is also a subset of Direct Marketing. Many B2B sales relationships can take 12-18 months before resulting in an actual sale.

Direct Marketers of many disciplines are used to having direct contact with their audiences. Cataloguers and Membership Clubs are built on this model. So, put your Direct Marketing glasses on when you approach Social Media Marketing. While you’re wearing those Direct Marketing glasses, don’t forget to consistently test new things out and watch the response rates. Remember too, that some SocMed efforts don’t pay off right away. Some campaigns can take months to propagate or “go hot,” as they say. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.