Track the Masters
Posted on March 3rd, 2009 by Larry Chase
Want to see how classic direct mailers do the voodoo that they do so well? Subscribe to Bottom Line/Personal, or any Phillips or Agora publication, and be sure to read all their marketing materials: from the renewal letters to pitches for their ancillary products to cross-merchandising campaigns, as well as the editorial.
Notice the lead-ins and how short the paragraphs are, as well as the must-read, bulleted subheads. It’s all very well thought out and very successful. If it wasn’t, you wouldn’t be seeing it. LC
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
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