Timing Isn’t Everything, But It’s a Lot

Posted on May 15th, 2008 by Larry Chase

If you’re a fashion retailer, weekends may be your prime time to send your email because readers want to spend time with your message, the same way they might read a fashion magazine lazily on Sunday. If you’re a B2B marketer, chances are your best send time will be during the week. It it’s summer and you send on Mondays, try sending your email a little later than usual to allow people to decompress from the beach. What I’m saying is – think before you send, and then watch the numbers.

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.