Think People, Not Stats

Posted on December 2nd, 2008 by Larry Chase

It’s too easy to simply look at the summary of your Web metrics program for your site and think you’ve got an understanding of what’s going on. It’s easy, but it’s misleading. Page views and unique visitors only tell part of the story. There are real people on the other end of those statistics. They’re looking for something on your site. It’s your job to convert the raw “nums” from your site into a storyline about the real people surfing your site. It’s your job to figure out how many different types of visitors there are and group and serve them accordingly. It’s also your job to get your site to “talk” to these respective audiences in the way they want to be addressed. Only then do you have a site that is firing on all cylinders and serving both your needs and those of your visitors.

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.