The Way DM’ers Practice Branding
Posted on March 26th, 2009 by Larry Chase
Common wisdom is that direct marketers don’t practice brand marketing. Well, whether they realize it or not, they do. Branding is about leaving good impressions on the target audience. The way DM’ers leave good impressions is through good customer service.
All the touchy-feely brand advertising in the world won’t change someone’s impression if he or she has had a bad experience with a sales rep, tech support staffer, etc. Brand advertising is expensive. Leaving good impressions on customers or prospects isn’t. – LC
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
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