The Joy of 2-Way Communications

Posted on July 7th, 2011 by Larry Chase

I know most marketers scratch their heads on what to do with Social Media.

Well, this Internet medium keeps morphing, but human nature stays pretty much the same. One thing about human nature is that people want to communicate.

So, when dreaming of your SocMed campaign, think about what you can offer that will cause your audience to want to interact with it. They might react directly to you, or pass your message or offering to someone else.

The point is, SocMed, or Web 2.0 pays off the interactivity of Internet marketing.

In a few short years, we will look back on today and think how quaint most of the SocMed campaigns were. Internet old-timers do that with campaigns from the 90′s. Don’t worry about making mistakes. Gathering knowledge now will give you a competitive advantage later. Good luck. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.