The Importance of Info-Packaging

Posted on May 27th, 2008 by Larry Chase

If you market or sell information online, you know you have to spend much time framing and titling your information products. Focus and specificity usually helps convince true prospects. If you’re vague in your framing or titling in order to hopefully capture a wider audience, you may well dilute your messaging and product down so much as to mean very little to a lot of people. With each passing year, the subject lines of Web Digest For Marketers get more and more specific. Both subscribers and advertisers love this because they know instantly how relevant each issue is to their situation. The more we’re all inundated with editorial and commercial messages, the more specificity wins the day.

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.