The Difference Between Online & Offline DM
Posted on November 20th, 2008 by Larry Chase
The difference is that online DM is faster. Duh. But in terms of how people respond to solicitations online versus offline, there isn’t much difference. Just because the distance between marketer and audience has been reduced to a click doesn’t mean the laws of human behavior have been erased. People are generally the same and will react the same online as they do off.
People have the exact same impulses, fears, aspirations, etc… and that’s not about to change anytime soon, no matter what new medium comes along. LC
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
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