The Case for the Short Subject Line
Posted on July 17th, 2008 by Larry Chase
You probably know that keeping the subject line of an email message short helps insure it gets seen in full by the target audience. But keeping it short has more value than just screen real estate. Short subject lines force clarity and makes every word count.
Of course, when writing copy, making every word count is a dicipline needed far beyond the subject line. 
LC
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
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