Text Ads versus Banners
Posted on January 1st, 2009 by Larry Chase
I like text ads much better than banners. Why? I can get lots more information into and out of a textual ad. There are branding appeals to a banner ad, I know. There are other reasons why you might use banner ads as well. But my experience in email and on the Web is that text ads pull many times better than graphical units.
The Internet Marketing Tip above originally appeared in Larry Chase's Web
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