Test Yourself
Posted on December 9th, 2008 by Larry Chase
In this rapidly changing marketing environment, don’t assume any assumption is certain forever. Regularly revisit those things you know to be certain, because they may not be so. What worked like a charm three years ago may no longer work today. Unless you test and challenge basic assertions, you may not realize that something hasn’t been performing up to snuff – or maybe even hurting you.
Perhaps the only thing you can really take for granted is that you can’t take anything for granted. LC
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
Related Posts
Talk to Many as If They Were One December 29, 2011What, No Smartphone? Get One Quick March 9, 2011
Branding Helps Response Rates February 2, 2012
Tell Me What You Want Me to Do January 17, 2012
Identifying the Next Small Thing December 13, 2011
Print this post
Discussion Area - Leave a Comment
You must be logged in to post a comment.