Tell A Story

Posted on April 16th, 2009 by Larry Chase

You can’t argue with a story. I got this piece of wisdom from direct marketing copywriter extraordinaire David Garfinkel.
Sure, you can start out with an outright offer, or present your benefits/features litany right from the get-go. But if you want to get past that left-brained sentinel that stands watch and go directly into the subconscious, tell a story. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.