Talk to Yourself

Posted on April 2nd, 2009 by Larry Chase

When you fashion an offer, ask yourself if you yourself would respond to it. Would you click on your own link in an ad? No? Then change the copy and/or offer.
Your target audience isn’t so different from you. David Ogilvy said once, “The reader of your ad isn’t an idiot, she’s your wife.” Ask your wife or husband if your ad makes sense, even if it’s a B2B trade ad.
The late DM legend and author of “Breakthrough Advertising”, Eugene Schwartz, once said that your copy should be in dialog with your audience. In other words, don’t talk at your readers, talk to them. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.