Talk To Yourself
Posted on April 30th, 2009 by Larry Chase
When writing copy, read it back to yourself. Is it compelling? Would it keep your interest had you not written it nor never heard of the product or company?
If your copy doesn’t move you, it’s quite likely that passivity will be self evident. Many direct copywriters I’ve spoken to say they know or believe the writer’s true feelings come out and are perceived by the reader, consciously or otherwise. LC
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
Related Posts
Location-Based Coupons June 1, 2011Identifying the Next Small Thing December 13, 2011
Who is Linking to Your Competitors and Not to You? May 17, 2011
Trend Metrics September 16, 2011
Getting Found on Twitter April 28, 2011
Print this post
Discussion Area - Leave a Comment
You must be logged in to post a comment.