Talk To Yourself

Posted on April 30th, 2009 by Larry Chase

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When writing copy, read it back to yourself. Is it compelling? Would it keep your interest had you not written it nor never heard of the product or company?
If your copy doesn’t move you, it’s quite likely that passivity will be self evident. Many direct copywriters I’ve spoken to say they know or believe the writer’s true feelings come out and are perceived by the reader, consciously or otherwise. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.