Subject Headers Outer Envelope Teasers
Posted on May 14th, 2009 by Larry Chase
The best offer in the world means nothing if the email isn’t opened or the envelope gets trashed. In this way, the subject header and OE (outer envelope) teaser serves the same function.
How do you know if an OE or subject header is good? Well, see what your gut response is. Your target audience is as busy as you are and as skeptical as you are (maybe even more so). The first things you want to test are your OEs and subject headers. Because if they don’t work, nothing thereafter will either. LC
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
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