Stop What You’re Doing

Posted on August 14th, 2008 by Larry Chase

Good direct response copy seeks to make you take action. Simply writing “Now” or “Don’t Delay” may help. But it seems people are less easily manipulated in this media-saturated world. Yes, many are still affected by the power of suggestion. But more is the case that you need a bulletproof reason for people to take action.

Too often I see offline ads telling me to go to a website address with absolutely no incentive to do so. Why should I? If you’re going to spend real money advertising offline, go the extra distance and prepare a campaign that rewards me for taking action. Seems obvious, right? Then how come so many ads lack this incentive? LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.