Stop What You’re Doing
Good direct response copy seeks to make you take action. Simply writing “Now” or “Don’t Delay” may help. But it seems people are less easily manipulated in this media-saturated world. Yes, many are still affected by the power of suggestion. But more is the case that you need a bulletproof reason for people to take action.
Too often I see offline ads telling me to go to a website address with absolutely no incentive to do so. Why should I? If you’re going to spend real money advertising offline, go the extra distance and prepare a campaign that rewards me for taking action. Seems obvious, right? Then how come so many ads lack this incentive? LC
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