Stop the Pain

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What pain does your product or service get rid of? If it isn’t pain, then what delight does your product or service bring to the table?
Ask yourself the uncomfortable questions. Is your product or service in search of an audience or is it specifically addressing a clear need, or better yet, a want? You know, people buy what they want before they buy what they need. LC

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The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.

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