Social Media Spells Conversation Marketing

Posted on August 31st, 2010 by Larry Chase

Social Media or Web 2.0 is all about engaging the end user in some sort of dialogue or participation. It might be an invitation to submit a video, picture, comment, or what have you.

Social Media is all about inviting your audience to take some sort of action, even if it does not lead directly to a sale. Many marketers don’t want to dedicate resources to handling the responses solicited. But, it doesn’t have to be so labor-intensive.

For a slightly twisted but effective example of a large brand inviting participation, look at Burger King’s recent “Whopper Sacrifice” campaign on Facebook. It gave a coupon for a Whopper sandwich to anyone who defriended 10 Facebook friends. The company gave out 23,000 coupons before ending the promotion. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.