Should Your Copy Ask a Question?
Posted on June 21st, 2011 by Larry Chase
In many cases, the answer is yes. Questions, by their very nature, are interactive and draw in the reader.
People are often looking for answers on the Internet. But sometimes, you can raise a relevant question that the reader needs to consider before making a purchase of goods or services. In fact, raising the right question, at the right time, can “reframe” how the target audience is thinking about a given topic, product or service.
You have to know when to pose that reframing question. If it’s brought up prematurely, it can derail the buying process. This is where a good copywriter earns his/her keep. LC
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
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