Selling Headlines

Where can you get great examples of headlines that sell everyday of the week? Direct copywriting guru, David Garfinkel, suggests looking at the Enquirer. That’s right, the tabloid newspaper that everyone loves to diss, but feels compelled to read the headlines. The headlines in the Enquirer sell newspapers, lots of newspapers. They’re short and hit you right between the eyes. If the headline grabs your attention, or forces you to buy the paper, it’s doing its job. The publisher of the Enquirer knows exactly how successful that day’s headline was by how many issues it sold. LC

  • Share/Bookmark
The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.

Related Posts

 Stop the Pain June 11, 2009
 Read Ayn Rand April 21, 2009
 What’s Your Second Sale? May 26, 2009
 Testing Win-Backs September 22, 2009
 Tell A Story April 16, 2009

Discussion Area - Leave a Comment

You must be logged in to post a comment.

Download Marketo BtoB Social Media Guide

Download: US Interactive Mktng Forecast