Selling Headlines
Posted on May 12th, 2009 by Larry Chase
Where can you get great examples of headlines that sell everyday of the week? Direct copywriting guru, David Garfinkel, suggests looking at the Enquirer. That’s right, the tabloid newspaper that everyone loves to diss, but feels compelled to read the headlines. The headlines in the Enquirer sell newspapers, lots of newspapers. They’re short and hit you right between the eyes. If the headline grabs your attention, or forces you to buy the paper, it’s doing its job. The publisher of the Enquirer knows exactly how successful that day’s headline was by how many issues it sold. LC
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
Related Posts
Who is Linking to Your Competitors and Not to You? May 17, 2011Take Your Own Call to Action March 24, 2011
Talk to Many as If They Were One December 29, 2011
Should Your Copy Ask a Question? June 21, 2011
Rude Surprises Kill Deals July 26, 2011
Print this post
Discussion Area - Leave a Comment
You must be logged in to post a comment.