Selling Headlines

Where can you get great examples of headlines that sell everyday of the week? Direct copywriting guru, David Garfinkel, suggests looking at the Enquirer. That’s right, the tabloid newspaper that everyone loves to diss, but feels compelled to read the headlines. The headlines in the Enquirer sell newspapers, lots of newspapers. They’re short and hit you right between the eyes. If the headline grabs your attention, or forces you to buy the paper, it’s doing its job. The publisher of the Enquirer knows exactly how successful that day’s headline was by how many issues it sold. LC

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The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.

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