Segment Non-Responders
Posted on May 20th, 2008 by Larry Chase
Every house mailing list has a certain number of people on it who respond to nothing, or stopped responding to your offers somewhere along the way. Try segmenting this group and give them a special offer to re-engage them. You might even do something as risky as ask them to re-subscribe to your list. You may give them a special financial incentive by way of a special sale or bonus. If they still don’t respond, you may consider taking them off your list entirely.
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
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