Sales People are People, Too

Posted on June 22nd, 2010 by Larry Chase

Funny thing about many marketers: For some reason, they disregard what sales people tell them. This is arrogant and short-sighted.

Sales people are where the rubber meets the pavement. It’s where your organization often makes the conversion to sale or loses it. Sales people can sense emotional shifts in a phone call or face-to-face encounter with a prospect. They see how target audiences respond to marketing campaigns.

So, why do so many marketers not listen to their sales departments? Beats me. I get some of my best ideas from talking to sales people on trade-show floors, the phone and in stores. Try it.

Talk to a sales person today. Better yet, take one out to lunch. You’ll learn something you can use in your marketing efforts. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.