Rude Surprises Kill Deals
Posted on July 26th, 2011 by Larry Chase
ComScore’s Andrew Lipsman points out that significant numbers of online shoppers abandon shopping carts when they get to the part about paying for shipping. In these tough times and super-competitive selling environments, customers don’t want nor expect to pay for shipping.
A significant number of them will simply go elsewhere. Gone are the days where etailers would use shipping as an opportunity for mark-up and profit. In other words, etailers have to make their money on the core product or service they’re selling. Maybe this will change back over time, but I doubt it. LC
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
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