Optimizing Your Site for People versus Search Engines

By all means, optimize your site for people because that is what search engines want. Google CEO Eric Schmidt talks about “user happiness” as the prime objective for Google.

So long as people get great search results that please them, they’ll not switch search engines. So the crawlers want well targeted content that is relevant and fresh, like vegetables :) . In other words, your good content, be it video, text, podcasts, make search

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The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.

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