No Joke. Don’t Use Humor in DM Copy

Posted on May 7th, 2009 by Larry Chase

Selling is a serious business that requires the words on a page, screen or audio track to focus the prospect’s mind on your proposition, story and call to action. Comic relief can and typically does derail the prospect’s train of thought.
Humor is a favored tool in branding copy, and from time to time in f2f (face-to-face) selling, because you are there in person to judge the reaction of the prospect. While DM copy may not use humor, it will use a wide range of other emotions, like fear, greed and pride. The irony is that some of the funniest people I know are DM writers. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.