Make Your Money in the Dark
Posted on March 12th, 2009 by Larry Chase
This is very good advice from DM guru Dan Kennedy, who observes that other people will quickly copy you if they see you’re onto something successful. How will they know? Because they’ll see you’ve repeatedly mailed out the same or similar campaign. If it weren’t successful, you wouldn’t do it again, would you?
So make your money in the dark. This is why Dan likes multi-step campaigns where competitors can’t see your whole offer right up front. LC
The Internet Marketing Tip above originally appeared in Larry Chase's Web
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