Mad for Mad Men

Posted on February 22nd, 2011 by Larry Chase

The next season of the inside 1960′s Madison Avenue show is still under wraps, but its cable home, AMC, is continuing to host the clever microsite <a href-”http://www.amctv.com/originals/madmen/madmenyourself/”>”Mad Men Yourself,”</a> which promotes the classic, cynical series.

This site lets you create swanky ’60s-style avatars resembling characters from the show for your iPhone, Facebook page or Twitter image or to decorate your computer desktop.

In the second season, Banana Republic offered suits inspired by lead character Don Draper, which was ironic for a store that started out selling safari-type threads. You could even get a Mad Men tie clasp. When’s the last time you saw someone wearing a tie clasp?

For a while, tuploaded clips on YouTube deubbed in modrn-day dialogue into exisiting scenes from the 1960s. One showede account exec Campbell Twittering about Nancy NoodleHead, in the hopes of making the campaign go viral…a far-out thought for 1961. This is what you call brand loyalty. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.