Loyalty Programs in Tough Times

Whether you have B2C customers or B2B clients, it can only help to add value above and beyond what is expected.

When tough times come around, you want to have ready practices and programs that delight your patron. There’s nothing like adding value to say, “We value your business.”

Think of such loyalty programs as insurance for tough times, which inevitably happen every so often. When customers and clients cut their budgets, value-add programs can help you make their newly revised short list. LC

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The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.

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