Location-Based Coupons

Posted on June 1st, 2011 by Larry Chase

Emerging forms of Mobile Marketing are becoming apparent. Mobile Search is an obvious example. Creating smartphone apps is another avenue to consider. But I’m signing up for geo-sensitive mobile coupon campaigns.

Mobile coupons that are simple to redeem seem to be the most attractive because they take the least effort to get payback, both for the consumer and the retailer.

As a consumer, you can now walk down the street in most major cities and get a list of establishments featuring discounts and incentives within a few feet of your location on your smartphone. What’s not to like? You’re steps away from an immediate value proposition.

As an advertiser, you get instant feedback from the field if your campaign is successful. If it isn’t, keep changing the offer until you get the desired response rate.

This is still an edgy marketing frontier. You will probably get a pretty good media buy because there aren’t as many advertisers competing to buy ads. Go for it. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.