Listen to Yourself
Posted on November 6th, 2008 by Larry Chase
When surfing the Web, listen to your inner dialog. Everybody talks to themselves. Some move their lips, some are silent, some mumble out loud. It’s similar to talking back to the TV, only the screen is closer and people are leaning in, not back.
When writing copy for your website or your emails, keep in mind this inner dialog that people are having with themselves. Get your copy to tap into that dialog. Answer suspicions or questions at the point where they may logically arise. Then move forward with advancing your agenda, once they understand that you understand them. LC
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
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