Label Links Thoughtfully

Posted on March 19th, 2009 by Larry Chase

What good is a link if nobody clicks on it? One variable you can control is testing different names or labels for that button. The copy for the link or button should promise or intrigue the visitor.
It’s a well-known fact that putting an action verb on the link will almost always increase click-throughs.
The first WDFM site (back in April 1995) had a link called “Other Sites to See.” I changed it to the tempting “Don’t Click Here if You Have a Life,” and the click-through rate went up ten-fold. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.