KISS
Posted on November 25th, 2008 by Larry Chase
It stands for “Keep It Simple, Stupid”. It’s a bit derisive sounding, but there is good truth in it for copy and concept alike. If your idea or copy isn’t easily conveyed and understood, try again. You only get one shot, and most people aren’t up for a lesson on how to read or understand something that isn’t readily apparent at first take. It forces you to distill and simplify, which, at the end of the day, can’t be a bad thing. LC
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
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