Keyword In, Keyword Out

Posted on November 11th, 2008 by Larry Chase

When buying keywords at search engines, do try to buy the exact match to what you think your target audience is searching for. Think about how delighted you are when you see search results that exactly match the search phrase you entered. For example, if someone is searching for “Internet Marketing Strategies” you might want to try the phrase “Internet Marketing Strategies Revealed” or “Internet Marketing Strategies White Paper”. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.