Keep It Fast and Simple

Posted on June 21st, 2012 by Larry Chase

If you do A/B/C or multivariate testing, you need significant amounts of traffic before you reach a confidence level worth acting on.

If you don’t get boxcars of traffic, you might be better served by doing quick and simple A/B split testing. This allows you to make smaller changes sooner rather than many changes all at once.

Teeming hordes of visitors allow large sites or highly trafficked pages to quickly measure many things at once and act accordingly. But, smaller amounts of traffic might cause you to wait weeks or more before you can make educated decisions about what to change on your website for better response rates. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.