Just Say No

Posted on August 10th, 2011 by Larry Chase

Sometimes it pays to go shopping before you really need to go shopping. If you shop with no intention to buy just then, you can survey the marketplace from a thoughtful distance.

Of course, if you find a fantastic deal that you think may not be available later, you can always change your mind. But if you window-shop in real space or browse online prior to the time of your purchase, you can get a better feel for terms and conditions of the intended sale.

From what I’ve observed, people who are about to buy something hardly look at the terms and conditions because they’re preoccupied with the actual cost of the service or item they’re about to buy.

This “discovery period” that I recommend is also helpful in revealing “subtle value,” which can have an impact on your final decision. It can help you make a better purchase and avoid buyer’s remorse. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.