“I’ll think about it,” means no.

Posted on April 9th, 2009 by Larry Chase

Way more often than not, someone who delays a decision on pulling the trigger to buy from your solicitation is ultimately not going to buy. Whether they say it to your face, or to your sales letter or website, the momentum of “yes” dissipates into oblivion.
To make sure they pull the trigger whilst they’re in your spell, make your offer so good that it will really hurt to so no to it. Make it easier to say “yes” than to say, “Let me think about it.” LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.