You hear a lot about search engine optimization. But all too often, page deliverability optimization is totally forgotten. More and more, I’m hearing from those in the know that one of the main reasons people leave a site is because they get impatient with the time it takes for the pages to load into their bitemsers. Often, there are things your webmaster can do to speed up the delivery of a page without change its look and feel, though sometimes pages are way too overloaded with bells and whistles that slow down delivery time. Page delivery can never be too fast. Do everything in your power to speed it up, because your response rates will suffer (or are suffering already). Why? People can’t respond to offers they don’t wait around to see.
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