Hot Content Keeps an Email List Hopping

Posted on November 9th, 2010 by Larry Chase

Having an opt-in email list is an assumed cost of entry for any serious Internet Marketing campaign. The email channel is just too big to ignore.

But, just because you have opt-in subscribers doesn’t mean they’ll stay with you or even continue to pay attention should they not bother to unsub from your list. List vitality is key.

A critical way to keep a list invigorated is to offer hot content. It may be commercial content for your house offers. It could also be editorial content for which you pay real money.

The point here is if you want your subscribers to respond to you and your email communications, you have to respond to their needs first and foremost.

When they see your name or your company in the “from” field, you want them to say “Oh, boy!” or “I’ll save this for when I can really concentrate on it.” In short, subscribers have to value your communiqués, even before they open them. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.